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Client Testimonials

Don’t Take Our Word for It

I have used Alan Cox in a professional and personal capacity for several years and I have never known him to be anything other than helpful, knowledgable and understanding of his clients' needs. Alan is a first-class communicator and gives advice in a way that is easy to understand. I would have no hesitation in recommending Alan to anyone.

A Penn, Solicitor

We were recommended Alan Cox by a colleague after discussing Pensions.  We arranged to meet up with Alan to discuss our financial situation and immediately felt comfortable with Alan.  He certainly knows his stuff and is a very pleasant person who reassures you.  My husband and I have moved our pensions under Alan's care and have also set up insurances!  So far we are very pleased and wished we had done it earlier!


Alan is a credit to the profession and certainly makes financial matters as straightforward as possible!

S&J Tyson, Performance & Compliance Manager and Commercial Director

Dear Alan,


Thank you for your advice recently regarding my pension. I wish I had received your guidance and advice during my football playing days. I had never previously met a Chartered Financial Planner before or received such professional advice from a highly qualified financial adviser.


As you know, I have recommended you to other professional footballers and I believe football clubs should invite you to talk to their players (especially the younger lads) because honest and professional advice is very hard to find and they need to save for their future.


I have been very impressed with your service and would recommend you to all footballers without any hesitation.

Terry Phelan
Retired Professional Footballer/Republic of Ireland International Footballer

Alan Cox, the owner of Zenith Asset Management, has served as my financial adviser for a number of years. I am a chartered accountant and am expected to possess a good degree of financial knowledge and accumen. In my opinion, Alan Cox is an excellent financial adviser. He is a qualified chartered financial planner, a qualification which very few financial advisers possess. He is thorough and detailed in expediting his work and I would have no hesitation in recommending him to anyone who needs financial advice.

G Morley, Finance Director

Alan Cox of Zenith Asset Management took over the management of my pension about 5 years ago. He has been informative, friendly and professional. He has always explains things in layman's terms which enables me to understand everything in a clear and concise manner. I would highly recommend Alan to anyone. Thank you Alan.

B Hall, Cheshire

I met Alan Cox, from Zenith Asset Management, when he provided a presentation/workshop to the squad at Oldham Athletic FC in 2010. Alan explained the importance of receiving independent financial advice from a Chartered Financial Planner. As a result, I began to think about my own financial future.


I am distinctly aware that playing careers are relatively short compared to other occupations, so I know how important it is to save for when my playing days come to an end. Therefore,  I believe it is important that football clubs arrange financial advice workshops with Alan.


Alan has provided me with excellent service and professional advice and I am very happy with the way Alan has designed and manages my portfolio.

Dean Furman,
Professional Footballer  and captain of South Africa

Alan Cox of Zenith Asset Management has been providing my wife,son and myself financial advice since a disasterous investment experience with a national high street bank. The professional manner in which he has turned a major loss, now into profit, is a measure of the confidence we instill in him.

M Jones, Staffordshire

I've known Alan Cox about 10 years now. My financial affairs were in total disarray. I found Alan extremely helpful. Overall it was the best move for me to let Alan handle my money affairs and he made me feel very secure. I couldn't be more pleased.

M Reader, West Midlands

As a Premier League footballer, I met many financial advisers whose promises proved to be disappointing.

However, Alan Cox of Zenith Asset Management, has been realistic and extremely professional in my dealings with him, so I know I can trust his advice fully.


Whilst at Oldham Athletic, I introduced Alan to the commercial manager. He subsequently designed the “Latics ISA” to help raise funds for the club. I also arranged for Alan to provide an excellent [Financial] workshop for the playing squad.

Highly recommended.

Gerry Taggart  
Former Premier League and Northern Ireland International Footballer